[Chinese shoes Network - brand observation In recent years, the momentum is very Meng Jin Dema beyond adidas successfully boarded the US market, the second-largest sports brand in the top spot after he spent a number of big acquisitions in the software technology investment The company, for the further development of the company has laid a good foundation. Therefore, the industry will have a voice: Dema able to get rid of Nike in the future. Of course, it is also not impossible. But a combination of factors from the current size of the market, Nike and Under Armour, and hold both the target population and other point of view, in front of Dema Nike still too immature. In every industry, there is always a undisputed industry leader, other companies can learn from them cheap jordan shoes for men a lot of new things. Sports industry is no exception. When we think of this industry, the first thing in our minds is the Nike (Nike), a recurring in various sports equipment, sportswear and accessories, and so the above brands. Many companies have tried to emulate the success of Nike models, results have failed. In the past few years, the industry has cropped up another oft-mentioned names - Dema (Under Armour). The company is called Nike most powerful competitors. Many people believe that Dema has the ability to eat, Nike's market share in the next few years. Is this true? Experts say not necessarily. Here we analyze several aspects of the two companies. Company size Nike can create a monopoly in the sports industry, the primary factor is the most important factor cheap jordans online is firm size. Nike's market value of nearly $ 86 billion, while market capitalization Dema about $ 17 billion, almost five times the Nike Dema. Nike is now trading near the price of $ 99.73 / share, but Dema at $ 80 / share or so. Only from trading volume perspective, Nike opened Dema great distance, at least for now. For Dema, I followed behind Nike, Nike, inspired by the success stories is a good thing; but to beat Nike, this task is a bit daunting. Another point of winning the Nike account of its dividend yield. Investors for Nike 1.1% dividend yield is very satisfactory. Compared to this, Dema is more tragic, there is no dividend. The brand even more efforts in order to bring a more reasonable return to investors. geographical diversification In terms of geogra Cheap air jordan 12 taxi for sale online free shipping phical diversification, and global market development, Nike completely spike Dema. Currently, Dema mainly for the US market, only 10% of revenue comes from outside the region of North America. Nike in foreign countries have a very powerful influence. In the first quarter of 2015, Nike's sales in the United States, China and Western Europe, an increase of 6%, 17% and 21%, respectively. With the standard of living like India, China, Brazil and other emerging markets increase, Nike is ready to further penetrate these markets and strengthen its monopoly. Currently, China is the most promising of all in a market, but the market is only Nike contributed about 10% of revenue; this means that in this market there is still much room for development of Nike. Once the entire potent Retro jordans for sale ial of this market is developed, Nike will easily become the industry so that other companies can not match the leading companies. population coverage Nike's business in full swing, its sales reached $ 28 billion. Nike plans to lock several major groups, further increasing performance. "All of our efforts, the starting point is a consumer," CEO Mark Parker said to investors in a recent conference call, "Our passion for the consumer services, keen to seize the key prompted us to drive our growth. " The following are three of Nike's most valued consumer groups. 1. Women Nike expand women's sportswear, in particular sports underwear and tights. Nike Women workout clothes and running equipment in the last quarter of double-digit growth over the men and equipment sec cheap foamposites tor, Parker said. The company also launched a series of fashion types of products, including some unconventional products, such as skirts and lace sweatshirt. 20 to 30 age group of women led a "sports and leisure trends," These consumers will buy tights for fitness, going out or brunch purposes. Nike said it expects to 2017, women's product lines can bring $ 2 billion in sales for the company. 2. Young athletes Teen Nike sports participation in a growing audience group, Parker said. Nike through sponsorship, so that local leagues, clubs and sports leagues young athletes put on their products. Of course, the establishment of cooperative relations is also Nike to attract young consumers an important means and professional athletes. Currently, all NFL teams are wearin Retro jordans for sale g Nike equipment. In addition to sponsoring the team, they have also established cooperative relationships with many well-known athletes, including basketball star Kobe Bryant, and tennis champion Roger Federer. While the same in order to attract young consumers, Dema also started signing some famous athletes. 3. runners Most Nike's innovative attempt are concentrated in the running field, Parker said. Although Nike Running is also a key sector, but the category's performance did not reach the ideal standard Nike. "Nike pace of innovation faster than ever, our product line is also more robust," Parker said of the investors, "Running is our traditional sectors, but also our greatest category." Its new running shoes, including LunarTempo included, all of the long-dista Cheap air jordan 12 for sale online free shipping nce runner and design. Nike is still running means innovation, aimed at an advantage when competing with Lululemon, Under Armour and Adidas. In addition, the company also updated Nike + running app. Nike + runners can route, distance, pace, time and calories track; you can also allow them to share photos, share with friends, compare progress. Nike also sponsors some of the worldwide grassroots running events to attract new consumers. Nike considerable investment in research and development, aimed their products more comfortable, more lightweight. With these new technologies, as well as substantial investment income, Nike is undoubtedly the sporting goods industry world leader. Dema Nike's highly unlikely to reach within a few years time. Nike's range of products, cou cheap jordans for sale pled with its excellent geographical diversification covered, precise objectives and market sense of smell, and the rapid development of emerging markets in the next few years, Nike will reach new heights. 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